01Constraint
28% of revenue lost to marketplace fees
Ecommerce · D2COrganic Products Ecommerce Client · Organic Food & Wellness · 2023
Ecommerce — Organics
D2C monthly revenue grew 4× in 6 months post-launch.
EcommerceD2CWhatsApp CommerceSubscriptionsNext.jsPostgreSQL
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The challenge
Complex constraints.Real-world pressure.
Before architecture and implementation, we mapped every operational blocker and business risk. These were the core constraints shaping the entire solution design.
4 critical challenges
02Constraint
Brand story invisible on listing pages
03Constraint
Subscriptions managed by phone call
04Constraint
No direct customer relationship at all
What we built
A system built for the problem, not off the shelf.
We built a D2C ecommerce platform designed around the brand's storytelling differentiation. Product pages featured farm profiles, certification documentation, and process walkthroughs — content that no marketplace listing could host.
A native subscription engine allowed customers to build recurring boxes with configurable delivery frequency and product mix. Subscription management — skip, pause, swap products — was fully self-service on mobile.
WhatsApp commerce integration allowed customers to browse, order, and reorder through WhatsApp — a critical channel given the brand's customer demographic. Order confirmations, dispatch notifications, and delivery updates were delivered via WhatsApp natively.
Capabilities delivered
Every feature with a reason.
01
Brand-first product pages
Farm profiles, certification docs, and process storytelling embedded in product pages. No template constraints.
02
Native subscription engine
Configurable recurring box subscriptions with flexible frequency, product mix, skip, and pause. Zero manual intervention.
03
WhatsApp commerce integration
Browse, order, and reorder via WhatsApp. Order status, dispatch, and delivery notifications delivered natively in chat.
04
Loyalty & referral programme
Points on purchase, tier-based discounts, and shareable referral codes with automated reward attribution.
05
Inventory & freshness management
Batch tracking with harvest date and expiry. FIFO pick-and-pack enforced by default. Low-stock alerts with supplier reorder trigger.
06
Unified analytics dashboard
LTV, subscription retention, channel-source attribution, and product-level margin analysis — all in one view.
Measured outcomes
Numbers that changed how they operate.
0× in 6 months
D2C monthly revenue
+0×
Customer LTV
0% → 35%
Marketplace dependency
0% at 12 months
Subscription retention
Your project
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